Restaurant Customers' Quality Expectations

This study examines changes in restaurant customers' quality expectations prior to and after the COVID-19 pandemic. The purpose of this is investigate if how have changed during In addition, present research also aims determine which marketing (7P) dimensions will best explain post-COVID era. With a snowball sampling method, total 421 valid online questionnaires were obtained. structured questionnaire included 42 indicators belonging seven dimensions. exploratory factor analyses sign test used assess differences expectations. Results indicate statistically significant before Four factors (Product-Physical Evidence, Promotion, People, Price) explained five Placement-Promotion, Price, Processes) crisis. paper contributes management literature by providing detailed understanding importance different By applying 7P concept, we facilitated an international benchmarking process. conclusion provides suggestions for future directions information managers.